Information managers can manage useful and useable information for the period it is needed. Social Media 4 Good sheds light on the need for trained information managers in aid organizations. The proper structuring of data is detrimental in many organizational contexts, and especially so in the event of a disaster where information use and analysis is necessary and immediate.
In any aid organization, thought towards the management of data may only occur after the fact resulting in ad hoc practices and band-aid solutions not ideal for the long term use of information. Haphazard collection and compilation of data ultimately produce inconsistent and unreliable information. Quite broadly, unlike many public institutions whose activities must be transparent to citizens or corporations who are accountable to their stakeholders and shareholders, aid agencies differ in that they have no such pressures to make information on their activities available.
In an article by Timo Lüge of Social Media 4 Good, Lüge reviews some of the consequences of poor information management in the humanitarian work of aid agencies.